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Whose Dream Will She Make Come True?
Find Out What's Familiar and What's Fresh
The Sugar Mama is the kind of reality series you know and love. Coupled with an abundance of fresh approaches that add entertainment and production value, the series will delight viewers and keep them wanting more.
With a multi-generational cast (aged 18 to 89) in a spectacular setting, the series is warm, joyful, authentic, funny, and infused with Indigenous values. Ultimately, The Sugar Mama series is a message of love, hope, and inspiration for anyone with a creative dream of their own.
Scroll down to find out what's familiar and what's fresh with The Sugar Mama's Contestants, Judges, Challenges, Mentors, and more.
What's Familiar
What's Fresh
Like other great Canadian reality competition series where we’ve seen everything from chefs to glass blowers to sandcastle builders compete to see who’s best, The Sugar Mama contestants are a true “cast of characters” all with the aim of winning the competition.
Our talented contestants (we call them ‘Creatives’) come from three creative fields (stage performers, musicians, visual artists). Viewers can root for their favourites among: • a makeup artist whose online videos have over 50 million views • a standup comic who got the golden buzzer on Canada’s Got Talent 2025 • a 2 Spirit winner of a Canadian Screen Award & contestant on CBC's Best in Miniature • an internationally renowned classical pianist who appeared on CBC’s Push series • a hilarious drag queen with multiple pageantry titles and lots of spice • a circus artist who swallows swords, eats fire, and contorts • a dancer with one of Canada’s top urban ballet companies • a gay country music singer • and more! Over half of Season 1’s cast are BIPOC and more than half are members of the 2SLGBTQ+ community.
Contestants
Contestants
Judges
Challenges
Mentors
Production Value
Location
Prizes
Eliminations
The Sugar Mama
Our Sugar Mama is Therese 'Tag' Goulet, a member of the Otipemisiwak Metis Nation of Alberta and a real-life 'Matron of the Arts' who has provided funding for hundreds of young creatives including 100 indie filmmakers, visual artists, musicians, performers and more. From facing adversity after a divorce and having to access a food bank, she worked her way out of almost a half million dollars of debt to be able to give back to others. She quotes Métis martyr, Louis Riel, "My people will sleep for one hundred years, but when they awake, it will be the artists who give them their spirit back." She says, "After overcoming hardship, I absolutely love working with the next generations of Creatives who have helped me regain my spirit." Friends describe her as a living doll who, coincidentally, was born in 1959 and loves the colour pink.
Dr. Lolly
The show's host Dr. Lolly is a change agent with extensive business experience, over three decades of community leadership and is recognized as a notable Indigenous person in Canada. She delivered a 200-hour personal development program focused on “enabling individuals to create a passion for living life to the fullest, each and every day”. With graduate work in human development, Lolly walks alongside the Creatives through their journey. Her facilitation and gentle, wise interviewing elicit genuine emotional responses and touch them deeply when they come to the realization that, “You’ve always had the power, my Dear!” (Glinda, The Wizard of Oz).
Stage Performers
Visual Artists
Musicians
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Trusted Advisors & Featured Guest
The Sugar Mama’s Trusted Advisors understand her underlying interests and are in the role to be in service to her. Like the cast members, they are successful creatives from younger generations. They are authentic and genuinely passionate with exceptional, targeted knowledge. The Sugar Mama trusts them implicitly
